Trends come and go. Facebook and Twitter are huge trends right now, but in 10 years they could be gone. Social Media on the other hand is bigger than any one brand or product. Social is a principle, meaning it is timeless and will always be relevant. Being social is a principle of business/entrepreneurship. The internet is bringing things closer together. Everyone is connected. People know what is going on. You can ‘keep tabs’ on all your friends. It is remarkable.
Being an entrepreneur is all about leverage. You use talents, skills, systems to serve/create value for people. How effectively you use your assets is directly related to your bottom line. Knowing that the social game is not going anywhere, how can you utilize it? How can you use the current social tools to grow your business? Every business is on Facebook and Twitter now, just being found there is not enough.
Think about all the relationships you have right now, are any of them effective in your opinion with the social game? Ask them for help. Learn as much as you can from people you know using these tools and create your own plan, or improve your social game. The more things you are doing online the more things you can track and experiment with to find out which tool fits you and your objective best.
The social game is here to stay. There is still a lot of innovation in this space. Get engaged and use these tools to improve your bottom line and your life. Let me know if I can help you, feel free to hit me up, aaron(at)aarondommer.com.